South African fashion brands are increasingly seen as premium and desirable, with three-quarters of respondents choosing local over international when using their store accounts.Key insights can be summarised as follows: Payments are made 35% cash 30% card 18% mobile phones 17% store accounts.The most powerful influencers in terms of purchase decisions are Family/friends newspaper inserts social media radio special offers TV.Supermarkets and Spaza shops co-exist with Spaza shops increasingly upping their game technologically and becoming increasingly competitive with 29% growth.The respondents were evenly spread across all provinces Food delivery services are on the rise, currently at 29% Social media plays an increasing role in purchase decisions Facebook 59% WhatsApp 10% Instagram 7%.E-commerce purchases have grown from 29% two years ago to 70% in 2022.75% prefer to buy local with many products growing their global presence such as Bathu footwear Tsepho jeans and Tsonga sportswear.
The SA Township CX report gives some fascinating insights: Increasingly market researchers are trying to understand the changes in living circumstances, purchasing power, brand awareness, the use of technology etc. There are an estimated 532 Townships in South Africa.
0 kommentar(er)
